From the AEGIS e-Journal, Volume 8 Number 9, September 2005
With Winning in Mind Lanny Bassham Mental Management ISBN: 1-885221-47-9 166 pages $12.95 http://www.mentalmanagement.com/ 1-972-899-9640 As a child, Lanny Bassham was an aspiring but rotten athlete in every sport he tried. One day a friend suggested he try rifle shooting, an Olympic sport that didn’t require you to be tall or strong or fast: All you had to do was stand still. By the time he was finished, he was an Olympic Gold Medal winner, and two time world champion. On his way to the top he noticed that 95% of the winning was done by 5% of the competitors. These were not necessarily the competitors with the most natural talent or the greatest physical skills. Rather, they were those with the best mental management skills. Bassham spent years refining his mental management skills, and turned them into (aside from his gold medal) a training program that is appropriate for anyone that is trying to accomplish some goal. Any goal, and not just athletic goals. This system is distilled in his book, With Winning in Mind, and will be the best $12.95 you will ever spend if you have a goal you wish to achieve. Or if you have a child whose goals you want to help them be able to be able to achieve. Or friends who have goals you would like them to achieve. We have bought copies for ourselves (they tend to be borrowed, with the borrowers unable to let them go), and on the occasion by the dozen to give as gifts. We have given them to people as wide-ranging as athletes, businessmen, cops, models, dancers, and actresses. In every case the book has been extremely helpful. We most recently gave a copy to competitive fencer (foil) Meredith Baskies, who read the book on the plane to a competition in Germany. One anecdote happened to address a problem she faced in being too excited to sleep well the night before a match. Based on the book – which she felt was written specifically with her in mind – she got a good night’s sleep, and awoke refreshed and prepared for the day’s matches. We consider With Winning in Mind to be on our very short must-read list, and that it should be on yours, too. ÆGIS, September 2005 11 7. Subscription/Unsubscription/Copyright Information •• ÆGIS is supported and maintained by voluntary efforts. This publication is owned, published, and copyright © 2005 by The LUBRINCO Group Ltd, Inc. and Financial Examinations and Evaluations, Inc. It is edited jointly by Richard Isaacs (RBIsaacs@lubrinco.com) and L. Burke Files (LBFiles@feeinc.com). LUBRINCO provides services in three high-threat areas, too specialized to be dealt-with in-house, that can adversely affect domestic and international bottom lines. • Sarbanes-Oxley Section 404 OPSEC compliance. 1. American businesses lose $300 billion annually to competitive intelligence, economic espionage, and information theft. 2. Sarbanes-Oxley requires internal controls tracking the costs, and impact on valuation, of competitive intelligence, economic espionage, and information theft. o LUBRINCO provides private sector access to OPSEC, the government-standard process for identification, valuation, and protection of intellectual property and critical information from competitive intelligence, economic espionage, and information theft. • International asset location and due diligence. o Location of concealed assets in fraud, theft, and divorce. o Due diligence to prevent fraud and loss in China, Central and Eastern Europe, Central Asia, the offshore financial centers, Latin America, the Caribbean. o Financial fraud and anti-money laundering program development and training for compliance with the US International Money Laundering Abatement and Anti-Terrorist Financing Act of 2001 and the EU Revised Money Laundering Directive of 2001. • Protection of management, staff, and families. o In the high-threat environments of Latin America, Africa, the Mid- East, and Southeast Asia. o When traveling and living overseas. o When transporting items of substantial value. LUBRINCO identifies and quantifies threats and vulnerabilities, and their associated risk, then manages the vulnerabilities so you can transfer or live ÆGIS, September 2005 12 with the residual risk. We prevent disastrous financial loss to your company, and physical harm to you, your family, and your staff. For information on LUBRINCO and its services, or for the archive of all past issues of ÆGIS in PDF format, please go to http://www.lubrinco.com/. Subscription to ÆGIS is available for $15 per year in North America and $20 per year outside of North America. To sign up for a complimentary subscription to ÆGIS or the ÆGIS PDF notification list, go to http://lb.bcentral.com/ex/manage/subscriberprefs?customerid=7768 or send an email to aegis@lubrinco.com. 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Article Title, from the September 2005 ÆGIS (© 2005 LUBRINCO & FEE), to be found at http://www.lubrinco.com/. ÆGIS, September 2005 13 ÆGIS is a forum for the exchange of information, ideas, operating styles, theories, and related topics for corporate managers who make decisions about threats typically outside the expertise available in-house, yet which have the potential to affect their company’s domestic and international bottom lines. Nothing appearing in ÆGIS should be construed as legal advice. The information provided is “general information,” not “specific advice.” The solution to any problem is highly dependent upon the precise facts involved. Thus, before making any reliance upon anything said here, you should consult with an appropriately skilled professional. Opinions expressed by contributors are not necessarily endorsed by the publisher, and may be presented to encourage a dialogue among subscribers. The publisher and any re-publisher cannot be held responsible for any loss incurred as a result of the application of any information published in ÆGIS. Please be safe, and be smart.